website design...

website design... keep it simple or make it flashy?

When considering your new website and it's design you may consider you need a flash looking all singing and all dancing website to compete, or you may think that a simple, clean looking, basic website will work. It really doesn't matter as to the design being over flashy or simple... what matters is that it can be found by search engines, be enticing for visitors when they find it and that it relays information that will encourage a transaction to take place between your potential customer and your business. Flash, simple is not too important but one that brings in business is crucial.

It is scary to think that organisations might have missed the opportunity of a lost business stream by not using a website.

Having a website is crucial in today's computer literate society. With the explosion of broadband, greater bandwidths and faster downloads, more and more organisations are using the internet with great successs to get their sales message across to a new and more in touch clientel with a greater disposable income.

Communicating with your potential clients in a format that they like to use, one that is fast, convenient and cost effective is a vital progression for your business. The old fashioned approach of advertising in the local paper is... costly and needs repeating regularly and is just not enough as a stand alone method. How many younger people do you know read the local paper? How many busy mums or fathers have time to read the paper... and then there is the cost... unless it is a free paper and who wants to read pages of adverts?

Your website is a 24 hour a day open shop or information library about your business. You can talk about anything you like regarding with your business. The best thing to talk about on your website is WHAT YOUR COMPANY CAN DO TO ENRICH YOUR CLIENTS LIVES. How your products and services are tailored to their needs and lifestyle. Where they can find you, how to book and why they should book with your company.

Take a look at a few page examples - click on any image on the right