MARKETING - WEB - TELECOMS

Your marketing strategy should idenify your customers thinking, requirements and buying signals.

Knowing and understanding what it is your customer wants, uses and consumes and where, why and how they use or consume your type of service or product is fundamental in understanding, identifying and presenting a solution to the user or your target customer.

So many businesses start with the product, whereas in marketing terms you should start with the customer and develop the product or service around the customer. This way you have a market for your product or service.

One of our clients operated a successful resort hotel operation that had been trading in Turkey for a little over 10 years but found their business declining. Contacting Bos Marketing Solutions through one of their UK based directors, we were able to identfy their typical type of client. Bos were able through a request and review survey programme identify what it was that existing clients and new enquirers thought of the hotel's website, reservation system and the communication process for enquiring and booking a holiday stay. The data returned by past clients and new enquirers was a little scary but invaluable in designing the fundamentals of a marketing face lift that got to the core of their problems.

Bos recommended a website revamp with a more engaging customer friendly experience with an easier navigation system, a more attractive presentation of services, rooms and facilities and a new online booking engine with streamlined online availability check and payment system. Bos coupled these website improvements in a more customer oriented website experience with a new UK based telephone and email enquiry handling system. As the data was gathered by the request and review survey, it demonstrated clients were almost reluctant to call the hotel direct in Turkey becasue of the cost incurred and language and communications issues by telephone the hotel direct. Whilst booking the hotel via a UK based tour operator was possible the hotel actually retains a better margin when taking direct bookings.

Royal Park Artemisia Club Resort and Hotel saw a marked increase in direct reservations from the UK which has led to a satelite office now being located in the UK. Marketing solutions on a local level for a global operation.

Is it time to sort out
your marketing?

it's time to call BOS?

44 (0)843 289 4632

To view The Royal Park Artemisia Club Hotel Website featuring interactive image gallery, online booking engine, PDF brochure downloads... just click on the image above. After visiting to return to our website just hit your return button or visit our design tab at the bottom of the hotel website.